NEIL GITTINS
Conceptual Direction · Visual Development · Title Design
Film · Series · Live Experience
Design built from story, tone, and emotion.
TCTS helps directors, studios, and creative teams define the emotional language of a project. Its atmosphere, rhythm, and visual coherence.
Working between conceptual design and visual direction, TCTS shapes how a world feels before it is built, and how an audience enters it.
ABOUT
TCTS is the visual development practice of Neil Gittins.
With over 15 years of experience across visual development, title design, animation, and large-scale live performance visuals, Neil has created cinematic identities, immersive visual systems, ambient films, and story-driven imagery for projects with Netflix, BBC, Audemars Piguet, and Foals.
Today, TCTS focuses on conceptual direction and visual development: creating title systems, atmosphere-led visual identities, and cinematic stills that help define the emotional character of a project before production begins.
Working at the intersection of story, tone, and image, TCTS helps creative teams establish visual coherence, symbolic language, and emotional clarity across film, television, and live environments.
In an era of generative speed, TCTS continues to value coherence, restraint, and human rhythm.
Tools change. Taste endures.
WHAT WE DO
VISUAL DEVELOPMENT
Tone boards, cinematic stills, keyframes, story visualisation, and visual language systems that help define the emotional architecture of a project.
CONCEPTUAL DIRECTION
Helping directors and creative teams establish atmosphere, rhythm, symbolism, and emotional coherence across a project from early development onward.
HOW WE WORK
Story First — clarify theme, emotion, and audience response.
Tone & Visual Grammar — define atmosphere, rhythm, symbolism, and visual language.
Concept & Composition — create tone boards, keyframes, and cinematic stills that establish emotional coherence and visual identity.
Direction — guide image, typography, motion, edit, and light toward clarity, restraint, and atmosphere.
COLLABORATION & DIRECTION
Working directly with directors, production designers, agencies, and creative teams to support concept development, visual direction, and project-wide coherence from development through production.
TITLE DESIGN
Title concepts, opening visual systems, atmosphere sequences, and cinematic identities that establish tone and invite audiences into a world.
CORE PRINCIPLES
Emotion defines form.
Atmosphere is structure.
Design is rhythm and meaning.
Show less, reveal more.
Taste is restraint.
Clarity over excess.
Collaboration builds truth.
LET’S TALK
If your project needs:
— a cinematic identity before production.
— visual development that defines tone, world, and emotional language.
— conceptual direction that aligns story, atmosphere, and visual coherence.
— title design rooted in story and atmosphere.
— a visual system that helps a project find its identity before production begins.
We’d be happy to discuss it.
Founded and Directed by Neil Gittins
© THE CIRCLE THE SQUARE 2026. All rights reserved.